1. Enhance quality of life: The organisation aims to improve the overall quality of life for individuals living with dementia and their carers by providing comprehensive support services, resources, and opportunities for engagement.

2. Raise awareness and reduce stigma: The organisation aims to raise awareness about dementia and combat the stigma associated with the condition through educational campaigns, community outreach programmes, and public advocacy efforts.

3. Provide specialised care and support: The organisation aims to offer specialised care and support services tailored to the unique needs of individuals living with dementia and their carers, including listening support, short-term sessional respite, support groups, and information sessions.

4. Foster social connections: The organisation aims to facilitate social connections and reduce isolation by organising social events, support groups, and recreational activities that promote meaningful interactions and a sense of belonging among individuals living with dementia and their carers.

5. Empower carers: The organisation aims to empower carers by providing them with the necessary knowledge, skills, and support to effectively care for individuals with dementia. This includes training programmes, workshops, and access to respite services to prevent burnout.

6. Collaborate with community partners: The organisation aims to collaborate with other community organisations, healthcare providers, and stakeholders to create a comprehensive network of support for individuals living with dementia and their carers. This includes forging partnerships, sharing resources, and coordinating services to ensure a holistic approach to care.

7. Provide education and training: The organisation aims to provide education and training opportunities for healthcare professionals, carers, and the general public to enhance understanding of dementia, develop skills in dementia care, and promote best practices in supporting individuals with dementia and their carers.

8. Ensure sustainability and growth: The organisation aims to ensure its long-term sustainability and growth by diversifying funding sources, building strong relationships with donors and sponsors, and implementing effective financial and organisational management practices to support the ongoing provision of services.